Case Study #1

El Camino Hospital /

Serious Care Campaign

PRINT ADS

BUS-SIDE SIGNAGE

BUS-SIDE SIGNAGE

PRINT ADS

Internal Launch

STAFF POSTERS

Slide

HALL POSTERS FEATURING STAFF FROM ALL DEPARTMENTS

HALL POSTERS

Slide

STAFF PINS AND CAFETERIA POSTERS

STAFF PINS AND CAFETERIA POSTERS

Radio

RADIO SPOTS

Research confirmed that our client had a nice reputation for excellence in nursing, and being a friendly place to go for minor medical, or having a baby.

Living in the shadow of Stanford Hospital, they were not seen as a destination for acute care for serious medical issues, even though they were delivering exactly that.

We developed a multi-channel “serious care” campaign featuring the elite “warriors” who really were delivering world-class therapies and procedures: rock-star cardiovascular surgeons, trailblazing oncologists, and tech innovators.

The look and tone was aggressive: doctors with serious vision, tenacity, and confidence; not your typical smiling doctors giving patients pats on the back. After the previous decade of declining market share, low perceptions of quality, and lackluster internal support, research showed the “Serious Care” campaign spurred a seriously dramatic change.

COMPONENTS

  • Photoshoots
  • Videos
  • Online Ads and Landing Pages
  • Full Page Print Ads
  • Bus-side & Bus Shelter Signage
  • Internal Launch Materials
  • Color Palette
  • Collateral System
  • Transit
  • Campus Signage

Case Study #2

Marin General Hospital /

Healing Place Campaign

Doug

TV SPOT

Camille

WEB VIDEO

BUS POSTERS

BUS SIGNAGE

PRINT ADS

PRINT ADS

PRINT ADS

Radio

RADIO SPOTS

HOMEPAGE BANNERS

WEB BANNERS

PANDORA HEALING SOUNDS STATION

Marin General Hospital is an independent district hospital located in Marin County, California — a spot synonymous with healthy living. Marin is more than a place, it’s a mindset. People choose and love Marin for its healthy attributes (lifestyle, food, outdoor pursuits, etc.) and the area’s natural beauty is incredibly important and is seen as a healing force. The hospital had not done any outreach or advertising in years, and most residents were not aware of the amazing range of services and the expertise available.

We developed a comprehensive communications campaign to promote the hospital and tap into the already strong “healing” mystique enjoyed by the environment. Executions feature real patient stories that highlight the hospital’s expertise and integrative services, showing how patients are able to enjoy their favorite spots in Marin, thanks to Marin General Hospital. This inextricably ties the hospital and the area together as “healing places.”

COMPONENTS

  • Photoshoots
  • Videos
  • Online Ads and Landing Pages
  • Full Page Print Ads
  • Bus-side & Bus Shelter Signage
  • Custom Pandora Station