Case Study #1El Camino Hospital /Serious Care Campaign PRINT ADS BUS-SIDE SIGNAGE BUS-SIDE SIGNAGE PRINT ADS STAFF POSTERS HALL POSTERS FEATURING STAFF FROM ALL DEPARTMENTSHALL POSTERS STAFF PINS AND CAFETERIA POSTERSSTAFF PINS AND CAFETERIA POSTERS RADIO SPOTS Case Study #2Marin General Hospital /Healing Place Campaign TV SPOT WEB VIDEO BUS POSTERS BUS SIGNAGE PRINT ADS PRINT ADS PRINT ADS RADIO SPOTS HOMEPAGE BANNERS WEB BANNERS PANDORA HEALING SOUNDS STATION